2021-2022
Creative Portfolio
I started doing graphic design as a hobby in high school, designing a series of logos for myself and providing art direction for my school's social media press. During college, I participated in art direction for several advertising and marketing courses. In the upcoming Spring 2023 semester, I will serve as the creative director for BU ADLab, which is a Boston University-owned advertising agency.
Wonderful Pistachios
I designed this product poster for a CM501 Graphic Design course project. I came up with a tagline calling viewers to come and grab some pistachios. To visualize this idea, I used the motion blur effect to create the illusion of pistachio nuts flying forward.
Movie TENET Posters
I designed two original soundtrack album covers for Christopher Nolan's prestigious film TENET. The movie tells the story of two different worlds connecting with each other. Time flows chronologically in one world, while it flows in reverse in the other. To showcase this idea, I merged two cities on a poster by reversing one of them.
Hotel Eliot
For our CM412 Advertising Strategy class project, our group came up with a creative idea to remind people of special moments in their lives, and how the Eliot Hotel can be the place where they shared those memories. For the graphics, I chose two holiday season themes that younger millennials have a strong emotional connection with: Christmas and Valentine's Day.
Comotomo Baby Bottle
I designed these two posters for a CM417 Creative Development class project. Our client is the Comotomo baby bottle. To highlight product features such as the ventilated silicone bottle caps and the ergonomic design of the bottle shape, I created lively illustrations to portray them.
DJI Landing Page
I created a landing page for the CM519 digital marketing course with DJI drone as our client. The landing page was designed to encourage potential drone content creators to join the DJI Creators Program. It features a tagline, call-to-action line, email sign-up box, product recommendation section, and customer review section.The two graphics on its right side were designed for email marketing purposes.
Fisher Restaurant
I designed this logo for a local Asian seafood restaurant called "Fisher" I compared the bowl to a fish to showcase its food specialty. For the letters, I modified the letter 'i' to a red pepper since most dishes in the restaurant are spicy. Additionally, I turned the letter 'H' into a pair of chopsticks to emphasize its Asian identity.
VisualCAT Media Studio
I created this logo for my own media studio. The shape of the logo resembles a human eye to reflect the word "visual." If you look closely, you will notice a crouching and sleepy cat underneath the eyebrow.
Video Covers
I created these videos for my video channels on Bilibili and YouTube. I always put in great effort to design my video covers, and I treat each one of them as a work of art.
